{"id":204109,"date":"2022-07-26T13:09:00","date_gmt":"2022-07-26T10:09:00","guid":{"rendered":"https:\/\/geek.mediadoma.com\/?p=204109"},"modified":"2022-03-31T00:46:55","modified_gmt":"2022-03-30T21:46:55","slug":"facebook-anvaender-skraemseltaktik-foer-att-bekaempa-nya-iphone-antispaarningsverktyg","status":"publish","type":"post","link":"https:\/\/geek.mediadoma.com\/sv\/facebook-anvaender-skraemseltaktik-foer-att-bekaempa-nya-iphone-antispaarningsverktyg\/","title":{"rendered":"Facebook anv\u00e4nder skr\u00e4mseltaktik f\u00f6r att bek\u00e4mpa nya iPhone-antisp\u00e5rningsverktyg"},"content":{"rendered":"<p><a href=\"https:\/\/www.theverge.com\/2021\/5\/2\/22415824\/facebook-instagram-notice-ios-apps-free-privacy-tracking\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Facebook\/The Verge<\/a><\/p>\n<p>Den nya iOS 14.5-uppdateringen inneh\u00e5ller en &quot; <a href=\"https:\/\/www.howtogeek.com\/724969\/how-to-ask-iphone-and-ipad-apps-to-not-track-you-across-the-web\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">App Tracking Transparency<\/a> &quot;-funktion, som l\u00e5ter iPhone-anv\u00e4ndare be appar att inte sp\u00e5ra sin aktivitet p\u00e5 webben. Men en ny popup i Instagram- och Facebook-apparna tyder p\u00e5 att Facebook-tj\u00e4nster inte kommer att vara gratis om inte anv\u00e4ndare till\u00e5ter f\u00f6retaget att sp\u00e5ra sin aktivitet, en dramatisk f\u00f6r\u00e4ndring fr\u00e5n Facebooks mantra &quot;gratis och kommer alltid att vara&quot;.<\/p>\n<p>Att tvinga m\u00e4nniskor att betala f\u00f6r dess tj\u00e4nster g\u00e5r emot Facebooks aff\u00e4rsmodell och skulle reta upp dess anv\u00e4ndare och investerare. Det \u00e4r osannolikt att f\u00f6retaget g\u00f6r en s\u00e5dan \u00e5tg\u00e4rd. Det h\u00e4r popup-f\u00f6nstret \u00e4r ett f\u00f6rs\u00f6k att skr\u00e4mma eller d\u00f6ma anv\u00e4ndare till att m\u00f6jligg\u00f6ra sp\u00e5rning, vilket kan minska den ekonomiska inverkan av App Tracking Transparency p\u00e5 Facebooks annonsverksamhet.<\/p>\n<div class=\"sds-iframe-wrapper fitvidsignore\" style=\"position:relative;padding-top:56.25%;max-width:100%;\"><iframe allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"\/\/www.youtube.com\/embed\/Ihw_Al4RNno\" frameborder=\"0\"><\/iframe><\/div>\n<p>Ja, interna Facebook-memon som <a href=\"https:\/\/9to5mac.com\/2021\/04\/28\/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">l\u00e4ckte ut f\u00f6rra veckan<\/a> s\u00e4ger att annons\u00f6rer b\u00f6r f\u00f6rv\u00e4nta sig en minskad annonspublik p\u00e5 grund av iPhones nya funktion f\u00f6r appsp\u00e5rning. Vissa typer av annonser, till exempel <a href=\"https:\/\/www.facebook.com\/business\/help\/358759327607278\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">mobilappsinstallationer<\/a>, kommer att vara v\u00e4rdel\u00f6sa om iPhone-anv\u00e4ndare v\u00e4ljer bort Facebook- och Instagram-sp\u00e5rning. Minskad annonsaktivitet kan leda till minskad vinst f\u00f6r Facebook, men enligt The Zuck kommer hans verksamhet att g\u00e5 bra.<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2021\/03\/18\/zuckerberg-facebook-may-be-in-stronger-position-after-apple-ios-14.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">I en klubbhusintervju<\/a> nyligen sa Mark Zuckerberg att Facebook inte kommer att ha n\u00e5gra problem med att navigera i Apples nya integritetskontroller. Faktum \u00e4r att han uppger att antisp\u00e5rningsverktygen kan tvinga f\u00f6retag att s\u00e4lja sina varor direkt via Facebook och Instagram p\u00e5 grund av annonsernas minskade effektivitet.<\/p>\n<p>S\u00e5 inte bara \u00e4r Facebooks nya iOS 14.5 popup en tunt besl\u00f6jad skr\u00e4mseltaktik, den \u00e4r ocks\u00e5 missvisande. Facebook skulle kunna dra nytta av den nya funktionen App Tracking Transparency, och om det inte fungerar kommer f\u00f6retaget fortfarande inte att debitera anv\u00e4ndare f\u00f6r sina tj\u00e4nster. Om du anv\u00e4nder en iPhone med iOS 14.5 \u00e4r det upp till dig att best\u00e4mma hur du ska anv\u00e4nda denna information.<\/p>\n<p>K\u00e4lla: <a href=\"https:\/\/www.theverge.com\/2021\/5\/2\/22415824\/facebook-instagram-notice-ios-apps-free-privacy-tracking\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">The Verge<\/a>, <a href=\"https:\/\/9to5mac.com\/2021\/04\/28\/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">9to5Mac<\/a>, <a href=\"https:\/\/www.cnbc.com\/2021\/03\/18\/zuckerberg-facebook-may-be-in-stronger-position-after-apple-ios-14.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">CNBC<\/a><\/p>\n<p><div id=\"PostUnique_PostSource\" style=\"padding-top: 50px\">Inspelningsk\u00e4lla:  <a target=\"_blank\" rel=\"noopener nofollow\" href=\"\/\/www.reviewgeek.com\" class=\"external external_icon\">www.reviewgeek.com<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den nya iOS 14.5-uppdateringen inneh\u00e5ller en &#8221;App Tracking Transparency&#8221;-funktion, som l\u00e5ter iPhone-anv\u00e4ndare be appar att inte sp\u00e5ra deras aktivitet p\u00e5 webben. Men en ny popup i Instagram- och Facebook-apparna tyder p\u00e5 att Facebook-tj\u00e4nster inte kommer att vara gratis om inte anv\u00e4ndare till\u00e5ter f\u00f6retaget att sp\u00e5ra sin aktivitet, en dramatisk f\u00f6r\u00e4ndring fr\u00e5n Facebooks &#8221;gratis och kommer alltid att vara&#8221;-mantra.<\/p>\n","protected":false},"author":1,"featured_media":229648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[741,730,759],"tags":[],"class_list":["post-204109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diverse","category-nyheter","category-sakerhet"],"_links":{"self":[{"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/posts\/204109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/comments?post=204109"}],"version-history":[{"count":0,"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/posts\/204109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/media\/229648"}],"wp:attachment":[{"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/media?parent=204109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/categories?post=204109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geek.mediadoma.com\/sv\/wp-json\/wp\/v2\/tags?post=204109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}